· Strategist · Lifelong learner
· People person
Elías Nuevo
I think of myself as an information architect: I take complicated contexts and turn them into clarity. I have a natural tendency to develop people, create structure in the middle of chaos and spot potential where others don't yet see it.
I believe too many organisations forget something basic: companies are built by tired, insecure, brilliant, imperfect, human people. And that leading well has far more to do with listening and observing than with making noise.
Cómo llegué hasta aquí
I was born in Avilés, Asturias, into a humble, hardworking family. I didn't come from a business background or a particularly perfect story. I learned by mixing curiosity, self-teaching, mistakes, exposure and countless conversations with people smarter than me.
I started in digital analytics at Divisadero (later Merkle Spain, part of the Dentsu group), and after three years, at 24, I moved to England on my own — landing at Jellyfish with passable English but plenty of drive. Over time I moved to Barcelona and ended up leading Jellyfish's expansion across Southern Europe, growing the business from just myself to over 120 people across Spain and Italy.
Where I come from
I LIVE IN
LANGUAGES
EDUCATION
Avilés, Asturias
Barcelona
Español · English · Italiano
PDG · IESE Business School
EXPERIENCE
+16 años
KEY SKILLS
· Business Strategy · Internacional expansion·
· Leadership · Operations
BORN
Career
2026 — present
Founder & Strategic Advisor
Independent Strategic Advisory
I work with executive and ownership teams navigating structural growth, expansion and
operational complexity.
2021 — 2026
Managing Director, Southern Europe
I led operations across Spain, Italy and Portugal. I managed a team of over 120 people, integrated acquisitions and sustained growth with operational rigour.
Jellyfish
2019 — 2021
Managing Director, Spain
I led the Spanish operation following a successful launch. Expanded into Madrid and consolidated the team and business across Spain.
Jellyfish
2016 — 2019
Regional Director - Spain Launch
I opened Jellyfish's first office in a non-English-speaking country. From 1 person to 30 in three years, surpassing €2M GP in 2019.
Jellyfish
Merkle Spain (Divisadero)
First professional steps in web analytics for clients including Vodafone, ING Direct, Mapfre and Bankia.
Digital Intelligence Specialist
2010 — 2013
Jellyfish
I built and led the analytics team from scratch in London. From 1 to 8 people, developing the company's analytics and training offering.
Analytics Director & Manager
2013 — 2016
I'm building a more intentional chapter. Less autopilot, more space for projects, conversations and decisions that genuinely deserve energy. Still learning. Probably more than ever.
Right now
© 2026 Elias Nuevo
· Strategist · Lifelong learner · People person
Elías Nuevo
I think of myself as an information architect: I take complicated contexts and turn them into clarity. I have a natural tendency to develop people, create structure in the middle of chaos and spot potential where others don't yet see it.
I believe too many organisations forget something basic: companies are built by tired, insecure, brilliant, imperfect, human people. And that leading well has far more to do with listening and observing than with making noise.
How I got here
I was born in Avilés, Asturias, into a humble, hardworking family. I didn't come from a business background or a particularly perfect story. I learned by mixing curiosity, self-teaching, mistakes, exposure and countless conversations with people smarter than me.
I started in digital analytics at Divisadero (later Merkle Spain, part of the Dentsu group), and after three years, at 24, I moved to England on my own — landing at Jellyfish with passable English but plenty of drive. Over time I moved to Barcelona and ended up leading Jellyfish's expansion across Southern Europe, growing the business from just myself to over 120 people across Spain and Italy.
Where I come from
I LIVE IN
LANGUAGES
EDUCATION
Avilés, Asturias
Barcelona
Spanish · English · Italian
PDG · IESE Business School
EXPERIENCE
+16 years
KEY SKILLS
· Business Strategy · Internacional expansion·
· Leadership · Operations
BORN
Career
2026 — present
Founder & Strategic Advisor
Independent Strategic Advisory
I work with executive and ownership teams navigating structural growth, expansion and
operational complexity.
2021 — 2026
Managing Director, Southern Europe
I led operations across Spain, Italy and Portugal. I managed a team of over 120 people, integrated acquisitions and sustained growth with operational rigour.
Jellyfish
2019 — 2021
Managing Director, Spain
I led the Spanish operation following a successful launch. Expanded into Madrid and consolidated the team and business across Spain.
Jellyfish
2016 — 2019
Regional Director - Spain Launch
I opened Jellyfish's first office in a non-English-speaking country. From 1 person to 30 in three years, surpassing €2M GP in 2019.
Jellyfish
Merkle Spain (Divisadero)
First professional steps in web analytics for clients including Vodafone, ING Direct, Mapfre and Bankia.
Digital Intelligence Specialist
2010 — 2013
Jellyfish
I built and led the analytics team from scratch in London. From 1 to 8 people, developing the company's analytics and training offering.
Analytics Director & Manager
2013 — 2016
Right now
I'm building a more intentional chapter. Less autopilot, more space for projects, conversations and decisions that genuinely deserve energy. Still learning. Probably more than ever.
© 2026 Elias Nuevo
· Strategist · Lifelong learner · People person
Elías Nuevo
Right now
I'm building a more intentional chapter. Less autopilot, more space for projects, conversations and decisions that genuinely deserve energy. Still learning. Probably more than ever.
Career
2026 — present
Founder & Strategic Advisor
Independent Strategic Advisory
I work with executive and ownership teams navigating structural growth, expansion and
operational complexity.
2021 — 2026
Managing Director, Southern Europe
I led operations across Spain, Italy and Portugal. I managed a team of over 120 people, integrated acquisitions and sustained growth with operational rigour.
Jellyfish
2019 — 2021
Managing Director, Spain
I led the Spanish operation following a successful launch. Expanded into Madrid and consolidated the team and business across Spain.
Jellyfish
2016 — 2019
Regional Director - Spain Launch
I opened Jellyfish's first office in a non-English-speaking country. From 1 person to 30 in three years, surpassing €2M GP in 2019.
Jellyfish
Merkle Spain (Divisadero)
First professional steps in web analytics for clients including Vodafone, ING Direct, Mapfre and Bankia.
Digital Intelligence Specialist
2010 — 2013
Jellyfish
I built and led the analytics team from scratch in London. From 1 to 8 people, developing the company's analytics and training offering.
Analytics Director & Manager
2013 — 2016
I think of myself as an information architect: I take complicated contexts and turn them into clarity. I have a natural tendency to develop people, create structure in the middle of chaos and spot potential where others don't yet see it.
I believe too many organisations forget something basic: companies are built by tired, insecure, brilliant, imperfect, human people. And that leading well has far more to do with listening and observing than with making noise.
How I got here
I was born in Avilés, Asturias, into a humble, hardworking family. I didn't come from a business background or a particularly perfect story. I learned by mixing curiosity, self-teaching, mistakes, exposure and countless conversations with people smarter than me.
I started in digital analytics at Divisadero (later Merkle Spain, part of the Dentsu group), and after three years, at 24, I moved to England on my own — landing at Jellyfish with passable English but plenty of drive. Over time I moved to Barcelona and ended up leading Jellyfish's expansion across Southern Europe, growing the business from just myself to over 120 people across Spain and Italy.
Where I come from
I LIVE IN
LANGUAGES
EDUCATION
Avilés, Asturias
Barcelona
Spanish · English · Italian
PDG · IESE Business School
EXPERIENCE
+16 years
KEY SKILLS
· Business Strategy · Internacional expansion·
· Leadership · Operations
BORN
© 2026 Elias Nuevo